You’ll want to offer your customers something of value in each newsletter or promotional email you send out. You could also offer your readers something for free in exchange for signing up to your email newsletter. A free report or a coupon always go over well. If you can offer your readers a small gift, you will get more signups on your email newsletter list.

There are two basic types of email services you can get, one is just an email newsletter service and the other has the additional functionality of an autoresponder. If you just need to send out a basic email to one list, once a week or once a month, a email newsletter service will work perfectly for you. Mid Columbia Webs recommends Mad Mimi, it is super easy to use and your just fill out your form and send out the newsletter.

If you need to have a few different lists – one for clients and suppliers, or clients and prospects, or keep your clients of each product or service separately, you may want to go with a more advanced option. Mid Columbia Webs recommends Aweber for the client who needs multiple lists. You can house as many lists as you need and can really drill down to which type of customer is on each list.

An additional benefit to Aweber is that you can set up an autoresponder. You set up a series of messages to go out to people on your list, and whenever anyone new joins your list, they are automatically queued receive the messages on the chosen dates.

An example of an autoresponder is if you want to educate your clients about your company. you set up the messages ahead of time, and when someone signs up, on Day 1 they get your welcome message, on Day 2 they get a message telling them about your company. On Day 4 they get a list of all of your services. On Day 6 they get a link to your blog. On Day 7 they get an email asking them if they have any questions.

You can use an email autoresponder or newsletter service in many ways, and Mid Columbia Webs can help you set up your mailing list on your small business website or blog.

Not utilizing an email newsletter service, is a common small business mistake, you are missing out on a huge opportunity to reach more people and retain the readers you already have. Don’t wait one minute longer!

P.S. Call or email Mid Columbia Webs today so that we can get working on your small business website and/or blog with email newsletter service.

photo credit: pbyrne

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