small business blogging
This is the second part of our ten part series about the benefits of Small Business Blogging.
Part One – Small Business Blogging Allows Your Customers to Get to Know You
Mid Columbia Web believes that all small businesses should have an active blog, and we have the resources to not only make a killer website, but a traffic generating blog as well.
Obviously having our customers and prospects to know more about you is one of your primary business objectives, but one of the often overlooked benefits of blogging is getting to know a lot more about your customers. Small business blogging allows you to create a site that inspires feedback, your customer’s or prospect’s feedback.
Blogging is part of the “web 2.0” world, where social interaction rules the day. Comments are the lifeblood of the blogosphere, without them, you can feel like you are just talking to yourself. Encourage comments and questions on your blog posts, reply to comments and engage your readers.
Comments not only allow your readers, your customers, to respond to your blog post, but they will often link a link to their blog, were you can get to know even more about them. Blogging is all about community.
When you ask questions of your readers, they will often tell you exactly how they feel about an issue. What a great way to get feedback! Blog comments can give you insight into how clients feel about certain issues, products and even staff members.
A great way to get feedback on an idea, or service or product is to post an “open thread” where you ask a general question and your customers can answer it. It can be something like “What would you like to see on our fall menu?” or “Share your experiences with (product or service name). If you promote the post to your customers, you could get some really interesting feedback and watch them interact with each other.
By blogging about things not directly related to your business, you can get more comments and build a deeper relationship with your readers. Community issues will surely stir up some passion and you can see what else is important to your readers.
Small business blogging will open up that connection with your readers – either your customers or prospects and you will both beenfi
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P.S. Call or email us today to see how we can get your small business website and/or blog online fast.
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