This is the fifth installment of our ten part series about the benefits of Small Business Blogging.
Part One – Small Business Blogging Allows Your Customers to Get to Know You
Part Two – Small Business Blogging Allows You To Get to Know Your Customers
Part Three – Small Business Blogging – New Content means Google Love
Part Four – Small Business Blogging Brings in Website Traffic
Mid Columbia Web believes that all small businesses should have an active blog, and we have the resources to not only make a killer website, but a traffic generating blog as well.
In this series we have learned that the search engines love blogs, and the more you publish, the more they will visit your site. The more they visit your site, the more they will like you. The more they like you, the higher you will rank in the results.
One thing blogs have that makes them appealing is RSS. RSS stands for Real Simple Syndication, and although that sounds complicated, it just means you can take your blog feed and put it on other sites or applications. People will subscribe to your RSS “feed” and get all of your blog posts in their feed reader, like Google Reader, or emailed directly to their inbox.
Your clients, or readers, don’t have to constantly remember to check your website or blog to see if you have anything new to say … your content comes straight to them in the way the prefer to receive it. By encouraging your readers to subscribe to your RSS feed, you will ensure they are actually getting your content.
The people who subscribe to your blog’s feed really want to get your updates. They are basically opting in and saying “yes, please send me whatever new content you have, I am interested in reading it”. It is very hard to get that sort of response with a traditional website!
One of the most important features of RSS is the timeliness in which people read your content. If you post on your blog about a new product or service you are offering, chances are that some people will read that post in the first couple of hours it is online.
Of course you’ll want to track how many people subscribe to your blog’s feed, and that is super easy with free code from Google that Mid Columbia Webs will set up for you. We will walk you through all parts of RSS and how to get your customers to sign up to your feed. Give us a call or send us an email today.
Make sure you have subscribed to our RSS feed so you don’t miss a single entry in our 10 part series!
P.S. Call or email us today to see how we can get your small business website and/or blog online fast. Our SEO and keyword strategy will have your website loved by Google in no time!
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