photo credit: Jay Santiago
This is the fourth installment of our ten part series about the benefits of Small Business Blogging.
Part One – Small Business Blogging Allows Your Customers to Get to Know You
Part Two – Small Business Blogging Allows You To Get to Know Your Customers
Part Three – New Content means Google Love
Mid Columbia Web believes that all small businesses should have an active blog, and we have the resources to not only make a killer website, but a traffic generating blog as well.
In the last installment, we discussed a bit about Search Engine Optimization and why Google loves blogs. Blogs give the search engines what they are looking for in a nice easy way, so they can understand what your site is about. That, and constantly updating your blog with new content keeps giving the search engines more reasons to come back and check out your site.
The more they come back and see what you are talking about (in particular your keywords), the higher you will appear in the search engine results.
So Google loves your site and you rank well for your particular keywords in the Google results. What is the benefit of appearing high in the results? Website traffic! And on the web, traffic is actually a good thing.
Traffic brings people to your website. People who may want to buy your product or service. By using the targeted keywords that Mid Columbia Webs can help you set up, you will bring in prospects who really want to know what you have to offer.
The higher you are in the search engine listings for your keyword, the more traffic you will bring in. If you appear on the front page of the Google results, it will bring in a lot more traffic than the third page. People rarely dig past the first couple of pages, and most prefer to just click whatever they see on the first page.
If you use the proper keywords, the traffic you bring in to your site will be targeted traffic. People who actually want to know more about your products or services. Quality traffic is MUCH more important that quantity traffic.
Mid Columbia Webs can help you bring in targeted traffic for the keywords that are most appropriate and attainable for your small business. We will let you know which keywords you want to rank for and the simple steps it will take for you to rank well for them. Give us a call or send us an email and we can discuss how blogging will get you ranking well in a short period of time.
Make sure you have subscribed to our RSS feed so you don’t miss a single entry in our 10 part series!
P.S. Call or email us today to see how we can get your small business website and/or blog online fast. Our SEO and keyword strategy will have your website loved by Google in no time!
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