This is the eighth installment of our ten part series about the benefits of Small Business Blogging.
Part One – Small Business Blogging Allows Your Customers to Get to Know You
Part Two – Small Business Blogging Allows You To Get to Know Your Customers
Part Three – New Content means Google Love
Part Four – Brings in Website Traffic
Part Five – RSS and Subscribers
Part Six – Your Competitors Are Doing It, Do it Better
Part Seven – Answer Common Questions
photo credit: whytekoffiebean
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You have a killer small business blog, your readers (prospects and customers) are interacting, and web traffic is coming in. Great!
You have written a lot of content on your blog. In fact, some of your best marketing is on there. (By this point in the series, you can see that blogging is effective marketing, right?). You can repurpose your blogging content (or writing) for other uses. Don’t you just love recycling?
Ideas to reuse your blog content:
- newsletter content
- Industry publications
- brochures
- instruction booklets
- free reports
- trades show content
- speeches
- conferences
- other parts of your website
And guess what? Your other marketing materials can also be reused on your blog.
Ideas to reuse your marketing materials:
- turn newsletter content into blog posts
- reuse audio (teleseminars or speeches)
- reuse video (product info, demos, conferences, or speeches)
- share industry publications (with permission)
- offer brochure or report downloads
- customer testimonials
A blog does not have to be all 100% original content, 100% of the time. Reuse what you already have paid for, to educate your customers on a different platform. And reuse your blog posts in other, more traditional, ways. That is recycling at it’s best!
P.S. Call or email us today to see how we can get your small business website and/or blog online fast. Our SEO and keyword strategy will have your website loved by Google in no time!
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