Merchant circle touts itself as a site “dedicated to helping local businesses get more customers quickly, easily and cost effectively.” This may or may not be true but there have been issues regarding potentially fake complaints. You can read all about it and more importantly read the comments on the blog post Strange goings-on with Merchant Circle.
I posted a question regarding Merchant Circle on twitter and Matt McGee the owner of Small Business Search Marketing commented with the above link to the blog post. Matt did say having a profile page for your business is nice for a SEO (search engine optimization) boost.

Do take the time to find out if your business is listed on Merchant Circle. On their home page if you do a search based on your business phone number you can find out if Merchant Circle has a listing for your business. If they do make sure you claim your listing. If you don’t you run the risk someone else will.
Make sure when you claim your listing and complete the profile you include your business’s url.
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