When I tell businesses that it is important to blog to help grow their presence on the internet, one of the first things people say is “But I don’t have time to blog”. I realize when you are running a business adding one more thing to the to do list can be daunting but there are ways to get around this.
Have someone else in your company do the blogging for you
Yes, you can have someone else within your company be the official “voice” of your business. Make sure to read the posts before they are published to ensure you feel it is appropriate but assigning this task to someone else gives you the ability to focus on other aspects of your business.
Create a Blogging Calendar.
You don’t have to publish post daily but ideally you should be posting weekly (I know, I know I need to follow my own advice. 
) Make a list of all the things you can blog about then take a twelve month calendar and determine what posts you are going to write in what week. That way you aren’t struggling to come up with an idea of what to blog about each week.
Schedule Posts
Here’s a little secret. You can actually schedule posts in WordPress! I’ve spoken to one business where the owner said she simply doesn’t have time on a weekly basis to blog, she’s so busy. She did say however, that she’ll have slow days and could probably sit down and write a number of blog posts all at once. If you are in the same situation, sit down and write a bunch of blog posts and then schedule them to go out at a pre-determined time.
Strive For Good not Perfect
Many people get caught up in the idea that their blog posts must be perfect before they can be published. Get rid of that mind set right now. I can tell you I am way more comfortable getting my hands dirty in coding WordPress than I am in writing. Truth be told I’m not comfortable with writing at all, it is a struggle for me and I am very critical of my writing skills. Even with that, I’m learning to just get it out there and realizing that with time and practice my writing skills will improve. As long as my spelling and grammar aren’t horrendous I should be able to get my point across. It is more important for you to WRITE and get the information out there than to agonize over perfection. Set a timer and give yourself only a set amount of time to finish a post and get it posted or scheduled.
Get Some Help
One of the struggles I run into frequently is WHAT to blog about. If you struggle with this as well, there is help out there. Blog Energizer will send you a list of ideas every month of what you can blog about.
The most important thing to remember, is a blog can help you get your message out to your potential customers and allow them to get to know your business. Blogging really isn’t that daunting of a task if you just sit down and get it done.
photo credit: casey.marshall
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